Our Solution
We brewed up a custom social media strategy with three core pillars:
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Visual Identity Refresh
We redesigned their Instagram grid with a warm, airy aesthetic and used consistent presets that reflected their real-life vibe—minimalist, cozy, and modern. -
Content Calendar & Reels Strategy
We created a content calendar of daily posts including:-
Behind-the-scenes baking
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Barista specials
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User-generated content
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Trending audio Reels that highlighted their drinks, food, and ambiance
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Local Micro-Influencer Collabs + Paid Ads
We invited 4 Toronto-based food creators for a tasting event and ran geo-targeted Instagram ads promoting their seasonal drinks and brunch specials.
How We Turned a Local Café into a Downtown Hotspot with Social Media Magic
Hazel & Pine, a cozy café nestled in the heart of downtown Toronto, had amazing coffee, a loyal local customer base—and zero online presence. Their Instagram had just under 200 followers, no content strategy, and inconsistent visuals. Foot traffic was slowing, and they wanted to stand out in a crowded market.
Food & Beverage
Downtown Toronto
Social Media Strategy,
Content Creation
Feature Four
